Calorie tracking, humanized

Fuel your
best self.

A calorie app that doesn't yell at you. Snap a meal, log it in two seconds. Targets adapt to your real weight trend. One sharp insight per week — no red, no streak panic.

2s
To log a meal
1
Insight / week
0
Red · Guilt · Ads
9:41
AI Analysis
SCANNING
3 ingredients detected
🍗
Grilled chicken
165g
412
kcal
🍚
Jasmine rice
120g
186
kcal
🥑
Avocado
70g
94
kcal
692
Total kcal
54g
P
62g
C
22g
F
No Red.No Guilt.Adaptive Targets.AI Photo Log.just eat, and see.iCloud Private Sync.1 Insight / wk.Made for iPhone.
No Red.No Guilt.Adaptive Targets.AI Photo Log.just eat, and see.iCloud Private Sync.1 Insight / wk.Made for iPhone.
/ 01
AI Photo Logging

Snap. See. Saved.

Most meals don't come with a barcode. Calow's vision model reads your plate, names every ingredient, and estimates grams — in about two seconds. Edit anything you disagree with.

  • Reads 1,000+ meals
    Grilled chicken, dolma, shakshuka, burrito, açaí bowl — it knows them.
  • Editable ingredients
    Tap any detected item to swap, remove, or fix the grams.
  • Barcodes, too
    Scan packaged food — works on hundreds of millions of products worldwide.
  • Manual search, always
    Photo logging is a Pro perk. The diary, search and barcode work for everyone.
Step 01

Point & shoot

Open Log → Photo. Frame your meal, tap to focus, flash if it’s dark. No digging through your camera roll.

Step 02

Vision parses the plate

Our vision model reads the plate in about two seconds and returns every ingredient it sees, with grams.

{
"kcal": 692,
"items": [
"chicken",
"rice",
"avocado"
]
}
Step 03

Tweak, then log

The analysis is a draft, not a verdict. Swap the jasmine rice for basmati, bump the avocado grams, confirm. One tap to diary.

🍗
Chicken
165g
412
🍚
Basmati
140g
218
🥑
Avocado
70g
94
/ 02
Adaptive Targets
12-week projection
Weight × calorie target
kcal target
weight
wk 1wk 4wk 7wk 10wk 12170018001900
Week 8 auto-adjust: Trend ran ~0.2 kg/wk faster than planned. Budget bumped from 1,680 → 1,720 kcal. You felt it as one quiet notification.

Targets that listen to your body.

Every Monday, Calow looks at your actual weight trend and adjusts your calorie budget accordingly. Lost faster than planned? Targets ease up. Plateau? Small nudge down. Science-backed, never aggressive.

Update cadence
Weekly
Pace cap
0.5 kg/wk
Based on
Real trend
Manual override
Anytime
/ 03
Weekly Insight
every Monday · 09:00

One sharp observation.

Other apps drown you in metrics. Calow reads your week and surfaces the one thing worth knowing — with a suggested action. That's it.

🌅
💪
💧
🎯
Examples below  ↓
✦ Week of Mar 3 · AI Insight

Your protein was 22% lower on weekends — and that's exactly when your energy rating dropped.

Try front-loading Saturday breakfast with 30g+ protein (Greek yogurt bowl, eggs on toast). Small swap, measurable lift.

🌙
Feb 24
Late-night pattern detected — 4 days past 10pm.
Shift dinner 30 min earlier Mon-Wed.
💧
Feb 17
Hydration held under 1.4L. Correlates with 3 high-craving days.
Set a 3pm water nudge — already in your calendar.
28-day adherence
On-target calorie days
on target
close
off
none
−3w
−2w
−1w
Now
M
T
W
T
F
S
S
/ 04
Privacy & Sync

Your diary. Only yours.

Calow stores everything in your private iCloud — not ours. We don't track you, we don't sell data, we don't share it with brands. Zero third-party analytics.

☁️
iCloud private database
Encrypted. Syncs across all your iPhones automatically.
📡
No trackers, period
No third-party analytics. No ad pixels. No data sold. Just the app.
🔐
AI you control
Photos go to our vision model only when you tap. Nothing logged.
🗑️
One-tap delete
Wipe everything in Profile → Danger Zone. GDPR-ready.
Data Facts
What Calow collects
Serving size: 1 iPhone
A+ grade
Locationnever requested
0 pts
Contactsnone
0 pts
Device IDno ad tracking
0 pts
Purchase historynot shared externally
0 pts
Third-party trackersnone, anywhere
0 pts
Where photos goour AI · nothing logged
Only on tap
What we store locally
All of it
What syncs to iCloudprivate to you, end-to-end
Your diary
What we send to brands
Nothing
Delete your dataProfile → Reset
Instant
% Daily Value: Based on comparable nutrition apps. Your Calow data stays in your iCloud. We can't read it, and we're proud of that.
From the people using it

What they’re saying.

Honest reactions from people who quietly stopped opening their old tracker.

I’ve tried every tracker on the App Store. This is the first one that doesn’t make me feel bad on a Monday.

E
Elif K.
Designer · Istanbul

Snapped a photo of my breakfast and it caught the avocado, the eggs, even the feta. I edited the rice to basmati and moved on.

M
Marco D.
Software engineer · Berlin

The Monday insight is the only push notification I actually read. Quiet, specific, and never preachy.

S
Sara A.
Physiotherapist · London

No streaks shouting at me, no red numbers. Calow feels like the calm cousin of every other app I’ve tried.

D
Deniz Y.
PM at a fintech · Ankara

Adaptive targets are doing the thing my old coach used to do — tweak the budget when life shifts. Worth the yearly alone.

J
Júlia P.
Marathon runner · Lisbon

Finally an iPhone-only app that uses iPhone-only things well. The widget, the camera, Apple Health — it all just clicks.

K
Kerem T.
Photographer · Izmir
4.9 average from early testersShared with friends before the launch button was pressed
/ 05 · Pricing

Free to try. Fair to keep.

Manual search, diary, widget, Apple Health sync and HomeView — free forever, no card required. Go Pro when you want the AI features.

Free forever·Download and start tracking — no sign-up, no trial countdown.
Or go Pro for the AI
Weekly
3-day free trial
$4.99/ week

Low commitment. Cancel anytime.

  • AI photo logging
  • Adaptive weekly targets
  • Barcode scanner
  • Meal templates
  • AI coach chat
  • Weekly AI insight
  • Progress photos
Start 3-day free trial
Save 85%
Yearly
$39.99/ year

~$3.33/mo — our best value.

  • Everything in Weekly
  • Priority model quality
  • Extended history & trends
  • Meal suggestions (AI)
  • Custom macro splits
  • Progress photo history
  • All future Pro features
Go Pro · yearly
Subscriptions auto-renew. Cancel anytime in Settings → Apple ID → Subscriptions. Weekly plan includes a 3-day free trial; yearly has no trial. Universal Pro entitlement via RevenueCat.
Free vs Pro — quick compare
FeatureFreePro
Manual food search + diary
Home dashboard, widget, Apple Health sync
Templates (view & apply)
Daily streak + achievements
AI photo logging
Barcode scanner
Adaptive weekly targets
Weekly AI insight
AI meal coach
AI meal suggestions
Custom macro splits
Progress photos
/ 06
Questions

Fine print, demystified.

No. The free tier includes manual food search, diary, Home dashboard, widget, Apple Health sync, daily streak and the achievement system. Pro unlocks AI photo logging, barcode scanning, adaptive targets, the weekly AI insight, AI coach + suggestions, custom macro splits, and progress photos.
For common meals — plates, bowls, packaged food, typical portions — it’s accurate enough to skip manual search 90% of the time. Every detected ingredient is editable, so you correct outliers in two taps.
Around 1,500 hand-curated items, cross-checked against trusted nutrition sources and brand labels. For packaged products, the barcode scanner reaches a much wider catalog.
The diary, widget and manual search work offline. AI features — photo log, coach, the weekly insight — need a network connection.
You keep everything. Diary, weights, templates, photos — all of it. You just lose access to the Pro features above. Resubscribe anytime and you pick up where you left off.
Yes. iCloud sync keeps your diary in step across all your iPhones automatically — sign in once and pick up where you left off.
Calow is built natively for iOS. Going deep on a single platform is what makes it this fast and this calm. No Android timeline for now.
Your diary stays in your private iCloud — we can’t read it. Photos reach our AI only the moment you tap Analyze, and nothing is kept afterwards. No third-party trackers, ever.
Available on the App Store

Start today.
Thank yourself Monday.

Free tier is generous. Pro is $4.99/week (3-day free trial) or $39.99/year. Cancel anytime in Settings.

★★★★★5.0 · Early access users·No red. No guilt. No ads.